by Lance Godard | Sep 20, 2016 | Content & Communications
It’s easy to forget that listening is precisely what makes communication possible, writes Eric Fletcher in This Is Where Communication Begins. Because we want most of all to be heard, to deliver our message. That’s not communicating, though. That’s delivering a...
by Lance Godard | Sep 15, 2016 | Content & Communications
Sophisticated buyers of products and services can generally determine whether to read an article – whether or not it will provide them value – before they invest their time (and possibly money). So why do so many of those smart buyers become irrational sellers when...
by Lance Godard | Sep 8, 2016 | Content & Communications
Adding credible legal information to your blogs and websites isn’t giving away the store, writes Susan Kostal, it’s demonstrating a true expertise in the law that you practice, it’s building trust with the people in a position to hire you, and...
by Lance Godard | Sep 6, 2016 | Content & Communications
With an ever-increasing number of communications channels – like email and voice mail and texts for starters – the importance of listening has never been more, well, important, writes Kevin McMurdo in From Sponge to Trampoline: Putting the “Active” in Active...
by Lance Godard | Aug 31, 2016 | Content & Communications
You might think you know how clients view your firm, writes Jim Pagliaro in Eight Ways That Listening to Clients Will Improve Your Law Firm and Add Value to Your Client Relationships. You might think you know how your firm looks from the outside. You might even think...
by Lance Godard | Dec 10, 2015 | Content & Communications
Your clients don’t need you to explain the law to them. They need you to explain how the law affects their ability to do business. Anything else, writes Olga Mack, Head of Legal at ClearSlide, in The Art and Science of Being Useful to In-House...
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