by Lance Godard | May 6, 2015 | Content & Communications
Is your writing so filled with jargon, so dry, so “cure-for-insomnia boring” that your own mother wouldn’t read it? You wouldn’t be alone if it were, writes John Byrne in Lawyers: Want Your Content Read? Follow These 7 Tips! Fortunately, you...
by Lance Godard | Mar 13, 2015 | Content & Communications
It’s important to listen to everything your client tells you. But, writes Michael Rynowecer in 13 Unspoken Rules of Client Relationships, it’s probably more important that you hear what she isn’t saying. Because you need to follow the same unspoken...
by Lance Godard | Mar 9, 2015 | Content & Communications
“I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail,” wrote Abraham Maslow in The Psychology of Science. For lawyers, that often translates into talking about the law, about legal issues, about rules...
by Lance Godard | Mar 4, 2015 | Content & Communications
While readers may forgive a grammatical error, a run-on sentence, or even a typo, they’re likely to find your work less professional, less organized, and most importantly less valuable when they do. That’s what journalism professor Fred Vultee found when...
by Lance Godard | Mar 2, 2015 | Content & Communications
But don’t take my word for it. Hear what Adrian Lurssen, co-founder of JD Supra, journalist, and content marketing strategist, has to say: [Link: How to Write Titles That Get You Noticed and Read] Watch the clip. Then start writing titles that tell people why...
by Lance Godard | Feb 6, 2015 | Content & Communications
Is your work written for 10-year-olds? Maybe it should be: that’s the reading-level calculation of Ernest Hemingway’s The Old Man and the Sea. And it turns out, explains Shane Snow in Why History’s Best Writers Wrote for Middle Schoolers, that writing at a...
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