by Lance Godard | Feb 6, 2018 | Planning & Strategy
Maybe your strategy is failing because you don’t have anything worth executing, suggests Freek Vermeulen in Many Strategies Fail Because They’re Not Actually Strategies. Or maybe it’s because your strategy isn’t really a strategy at all, but rather...
by Lance Godard | Sep 21, 2016 | Planning & Strategy
Having a strategy, a real, honest-to-goodness plan of action, is your competitive advantage, writes Samantha Graveney in Success Doesn’t Just Happen. It’s Planned For. All of your competitors are doing it (to varying degrees of success), and all of your clients – in...
by Lance Godard | Sep 14, 2016 | Planning & Strategy
There’s nothing particular easy about cross-selling, writes Jim Hassett in Cross-selling Strategies: Cultivating New Business from Current Clients. It takes work, a client’s perspective, and above all a new attitude: “Cross-selling should not be approached as a way to...
by Lance Godard | Mar 11, 2015 | Planning & Strategy
Writing your marketing plan? Identify who you want to work for before you decide what you want to say and where you want to say it, writes Sam Glover in Let Your Ideal Client Guide Your Marketing Strategy. And he’s right: if you’re marketing your practice...
by Lance Godard | Feb 16, 2015 | Planning & Strategy
“Strategy is an exercise in problem solving,” writes Peter Winick in Strategy Is Not the Same as Goal Setting, not the list of things you have to do to get where you’re going. Of course you need to define your objectives, identify the tactics that...
by Lance Godard | Jan 13, 2015 | Planning & Strategy
The new year is a perfect time to assess your business development efforts, writes Sally Schmidt in Take Stock of Your Marketing and Business Development Activities. You know she’s right. But you may not know what to do, or or even how to evaluate what...
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