by Lance Godard | Jan 17, 2011 | Uncategorized
Leigh Dance’s “How low can you go – clients continue to flex their muscles on costs” in Legal Week. Whether or not you believe that, as Dance argues, price is now “the undisputed heavyweight champion in legal services today,” this...
by Lance Godard | Jan 14, 2011 | Uncategorized
Heather Morse’s “A lawyer is like an iPhone” at The Legal Watercooler. No, this post isn’t about technology. Or about lawyers adopting Apple’s marketing techniques or innovation or creativity. It’s about relationships and fidelity....
by Lance Godard | Jan 13, 2011 | Uncategorized
Beth Flynn’s “A Relational Rule of Life,” written as a guest post on Thoughtful Legal Management. When was the last time you really focused on the relationships that drive your success? Not just the who and the what and the where, but the why and the...
by Lance Godard | Jan 12, 2011 | Uncategorized
Gary Godsey’s “The lost art of storytelling” in Smart Business. A great story is a great marketing technique, whatever you’re selling. Don’t think your client representations can be described as tales of passion and heroes and antagonists...
by Lance Godard | Jan 11, 2011 | Uncategorized
Dennis Kennedy’s “Happy New Tech Year: 4 First Steps for the Next 365 Days” at the ABA Journal. Looking for some simple resolutions, the kind that actually help you change, that you won’t break mid-January? You can stop looking. You don’t...
by Lance Godard | Jan 10, 2011 | Uncategorized
Heather Colman’s “A Strategic Staged Approach to LinkedIn” at Slaw.ca. LinkedIn is a great networking tool, but only if you use it. This post describes how — and why — one mid-sized firm is helping its lawyers do just that. It’s a...
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