by Lance Godard | Jan 7, 2011 | Uncategorized
Lee Rosen’s “SmallLaw: Here Is the 2011 Marketing Plan for Your Law Firm You Were Going to Prepare” in the TechnoLawyer Blog. Need help writing your marketing plan? Read this post. It’s full of practical suggestions that will get you from...
by Lance Godard | Jan 6, 2011 | Uncategorized
Robert Algeri’s “2011: The year that content marketing becomes king” from The Great Jakes Blog. Think merely being online and engaged is enough? Think again. Unless you have good content, the kind that clients read, that they print out and share with...
by Lance Godard | Jan 5, 2011 | Uncategorized
Ilana Rabinowitz’s “Three Marketing Trends for 2011” from Social Media Explorer. The trends discussed in this post — storytelling, emotion, and purpose and meaning — are neither novel nor earthshaking. But they’re no less important...
by Lance Godard | Jan 4, 2011 | Uncategorized
Adrian Lurssen’s “What Surprised You In 2010? Perspectives from Legal Professionals” in JD Supra’s The Scoop. It may not be right to recommend a post that features yours truly, but I’ll do it anyway. This post provides great insight into...
by Lance Godard | Jan 3, 2011 | Uncategorized
Jim Durham’s “Ten Things You Should Know About Every Client” from The Hubbard Perspective. Durham is the chief marketing and business development officer for McGuireWoods, so he brings a decidedly BigLaw focus to this post, but that shouldn’t...
by Lance Godard | Jan 2, 2011 | Uncategorized
In 2010, I featured more than 100 posts on this blog. Here are my favorites. Dan Hull’s “The 12 Rules of Client Service” from What About Clients? 12 rules. 83 words. There’s no fluff here, just practical, to-the-point principles for aligning...
Recent Comments