Today’s Law Marketing Resource

Kevin O’Keefe’s “Why doesn’t law firm senior management champion the use of social media?” from Real Lawyers have Blogs. A pioneer in legal blogging, O’Keefe’s mission is simple: articulate the value of blogs — and...

Today’s Law Marketing Resource

George Murphy’s “Basic SEO for Law Firms” from Lawyerist. Understanding — and implementing — search engine optimization techniques for your website can be daunting. This post will help you sort through the basics of monitoring your...

Today’s Law Marketing Resource

Lisa Salazar’s “Should Lawyers List Contacts on LinkedIn?” from 3 Geeks and a Law Blog. Lawyers: if you’re afraid that sharing your contacts will cost you relationships, you probably should be. Yes, client relationships are the fuel that drives...

Today’s Law Marketing Resource

Joe Kelly’s “The 53 Runner’s Commandments” on the Pine Belt Racers Club website. Every runner knows that running is a philosophy, not an activity. Like being a lawyer. Today’s post hammers that home. Read these 53 commandments, and ask yourself...

Today’s Law Marketing Resource

Gary Mitchell’s “Start Client Development Early On” (PDF), published in Lawyers Weekly. Intended for junior associates, this piece offers solid, practical advice on developing the business development practices that will help throughout their career....

Today’s Law Marketing Resource

Jim Hassett’s “Building partnerships for alternative fees” from his Legal Business Development blog. Hassett’s alternative fees survey of AmLaw 100 firms provides an interesting perspective on what Big Law thinks (and what they think their...