by Lance Godard | May 5, 2011 | Uncategorized
Ross Fishman’s “The 20 Best Law Firm Tag Lines. Is your firm “Committed to Mediocrity TM”?” at Ross’s Law Marketing Blog. Fishman’s right: tag lines are hard. I’m not sure how much time, effort and money it took Apple to...
by Lance Godard | May 3, 2011 | Uncategorized
Betsy Munnell’s “What Do Blogging and Vegas Have in Common?? ….Building a Niche Law Practice in the Digital Age” on her blog. Marketing and business development weren’t always about blog posts and tweets and Facebook pages. Back in the...
by Lance Godard | May 2, 2011 | Uncategorized
Adam Richardson’s “Lessons from the Three Cups of Tea Controversy” on The Conversation at the Harvard Business Review. I generally try to avoid making connections of the “what folding my shirts in the all-night laundromat has taught me about...
by Lance Godard | Apr 29, 2011 | Uncategorized
Peter Slattery’s “The time-based billing debate is not a matter of good versus evil” in The Australian. Slattery is the managing partner of a five-office Australian firm, so you might expect that he’d be in favor of the old-school approach to...
by Lance Godard | Apr 28, 2011 | Uncategorized
Robert Mattern’s “Cost Recovery Breeds Client Frustration in New Survey” on Law.com. According to the law firms Mattern polled as part of his biennial survey on cost recovery practices, “client pushback [on costs] is increasing.” This...
by Lance Godard | Apr 27, 2011 | Uncategorized
Mary Ellen Sullivan’s “Big Ideas for Small Talk” on the Attorney at Work blog. Let’s face it: networking is tough. You have to identify the right events, the ones where potential clients and influencers hang out. You have to identify the right...
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