by Lance Godard | Jan 17, 2011 | Uncategorized
Leigh Dance’s “How low can you go – clients continue to flex their muscles on costs” in Legal Week. Whether or not you believe that, as Dance argues, price is now “the undisputed heavyweight champion in legal services today,” this...
by Lance Godard | Jan 14, 2011 | Uncategorized
Heather Morse’s “A lawyer is like an iPhone” at The Legal Watercooler. No, this post isn’t about technology. Or about lawyers adopting Apple’s marketing techniques or innovation or creativity. It’s about relationships and fidelity....
by Lance Godard | Jan 13, 2011 | Uncategorized
Beth Flynn’s “A Relational Rule of Life,” written as a guest post on Thoughtful Legal Management. When was the last time you really focused on the relationships that drive your success? Not just the who and the what and the where, but the why and the...
by Lance Godard | Jan 12, 2011 | Advice
Websites, Blogs, Twitter, LinkedIn, Facebook, YouTube: what’s a lawyer to do? Should they blog? Should they be on Twitter? How much does social media cost? How can lawyers control what appears on their Facebook page? Should they even try? What’s SEO? What benefits...
by Lance Godard | Jan 12, 2011 | Uncategorized
Gary Godsey’s “The lost art of storytelling” in Smart Business. A great story is a great marketing technique, whatever you’re selling. Don’t think your client representations can be described as tales of passion and heroes and antagonists...
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