by Lance Godard | Jan 11, 2011 | Uncategorized
Dennis Kennedy’s “Happy New Tech Year: 4 First Steps for the Next 365 Days” at the ABA Journal. Looking for some simple resolutions, the kind that actually help you change, that you won’t break mid-January? You can stop looking. You don’t...
by Lance Godard | Jan 10, 2011 | Uncategorized
Heather Colman’s “A Strategic Staged Approach to LinkedIn” at Slaw.ca. LinkedIn is a great networking tool, but only if you use it. This post describes how — and why — one mid-sized firm is helping its lawyers do just that. It’s a...
by Lance Godard | Jan 7, 2011 | Uncategorized
Lee Rosen’s “SmallLaw: Here Is the 2011 Marketing Plan for Your Law Firm You Were Going to Prepare” in the TechnoLawyer Blog. Need help writing your marketing plan? Read this post. It’s full of practical suggestions that will get you from...
by Lance Godard | Jan 6, 2011 | Uncategorized
Robert Algeri’s “2011: The year that content marketing becomes king” from The Great Jakes Blog. Think merely being online and engaged is enough? Think again. Unless you have good content, the kind that clients read, that they print out and share with...
by Lance Godard | Jan 5, 2011 | Uncategorized
Ilana Rabinowitz’s “Three Marketing Trends for 2011” from Social Media Explorer. The trends discussed in this post — storytelling, emotion, and purpose and meaning — are neither novel nor earthshaking. But they’re no less important...
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