Today’s Law Marketing Resource

Adrian Lurssen’s “What Surprised You In 2010? Perspectives from Legal Professionals” in JD Supra’s The Scoop. It may not be right to recommend a post that features yours truly, but I’ll do it anyway. This post provides great insight into...

Today’s Law Marketing Resource

Jim Durham’s “Ten Things You Should Know About Every Client” from The Hubbard Perspective. Durham is the chief marketing and business development officer for McGuireWoods, so he brings a decidedly BigLaw focus to this post, but that shouldn’t...

Top Ten Law Marketing Resources of 2010

In 2010, I featured more than 100 posts on this blog. Here are my favorites. Dan Hull’s “The 12 Rules of Client Service” from What About Clients? 12 rules. 83 words. There’s no fluff here, just practical, to-the-point principles for aligning...