by Lance Godard | Jan 8, 2015 | Advice
Lawyers are extremely good at giving advice, writes Deborah McMurray in What Courage Looks Like In A Law Firm, because that’s what clients want and need. Not analysis, not waffling, not the middle-of-the-road, safe, low-stakes position. But for many, that...
by Lance Godard | Jan 7, 2015 | Advice
Looking to hire a chief marketing officer in your firm? Or maybe you’d like to make better use of the one already on the payroll? Either way, you’ll want to read Tim Corcoran’s Seven Reasons Why You Have Not Yet Found the Right CMO in The Legal...
by Lance Godard | Jan 6, 2015 | Content & Communications
Sure, you’ve got a website. But that isn’t enough, writes Cari Twitchell in 8 Best Practices for Law Firm Website Content at Lawyerist.com: “If your website content does not engage and convert, then your website is a waste of time and money.”...
by Lance Godard | Jan 5, 2015 | Advice
Looking for a way to stand out? Try giving your client something for nothing. Pam Woldow and Doug Richardson call it “strategic altruism” in their post The Powerful Value of Providing Something for Nothing on Woldow’s blog At The Intersection. I call...
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