by Lance Godard | Aug 9, 2018 | Content & Communications
Content is critical to any marketing strategy, writes John Hall in What Successful Brands Do Differently With Their Content, but merely creating it isn’t enough. To be successful, you have to do more than write blog posts and upload them to your website. You...
by Lance Godard | Aug 7, 2018 | Advice
Only one in three clients recommends their primary law firm, writes Michael Rynowecer in 93% of Clients Recommend a Law Firm—It’s Probably Not You. And that’s a problem for firms not on the list: Peer-to-peer recommendations are the single most powerful source...
by Lance Godard | Aug 6, 2018 | Content & Communications
If you publish written thought leadership – articles, blog posts, and the like – you need to study your reader analytics regularly, writes Paul Ryplewski in 9 Ways Your Firm’s Authors Can Find BD Opportunities In Their Analytics. That’s because...
by Lance Godard | Aug 2, 2018 | Content & Communications
The most meaningful way to measure the value of your services to the clients you represent, suggests Jordan Furlong in A Simple Measurement of Client Value, is to ask them what they think. That’s why he proposes sending a “Client Value Survey” at the...
by Lance Godard | Aug 1, 2018 | Advice
Improving the client experience – how you interact with them, how you communicate with them, how you deliver your services – writes Sally Schmidt in Service Delivery Takes Center Stage, might be the single best way to market your practice. That’s...
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