Are You Reading These Posts?
Life’s short. You’re busy. I sort through countless law marketing and business development blogs every day to find the post that will help you market your practice, plan for the future, stay ahead of trends, increase your value to clients, and more. So you don’t have to. Are you reading these posts?
Business Development Is Hard. Implement These 4 Success Factors To Make It Easier
Organic business development can be slow, painful, and often ineffective, writes Eric Fletcher in Here Are The 4 Keys to a Successful Business Development Initiative. Fortunately, there are a few things all firms can do to increase their odds of success. Like...
read moreLove It Or Hate It, Marketing Is Easier When You Follow These Tips
There's good news for lawyers who hate marketing, writes Chans Weber in Three Marketing Best Practices for Lawyers Who Hate Marketing: by doing the things that successful attorneys do, they can relieve the anxiety that marketing triggers. And better sell their...
read moreHappy Clients Tell Inspiring Stories – Just Ask Disney…
Disney is so successful, writes Lindsay Griffiths in Connection Brings People Back – Business Development Lessons from Disney, because the connections they've created with their customers motivate those people to tell their own stories of the Disney experience. That's...
read moreSpring Is For Cleaning. And Refreshing Client Relationships…
Spring is here, writes Nat Slavin in What Every Lawyer Should Do This Spring. Time to renew your client relationships: Make this a time of year to revisit your clients’ changing business needs. [...] Review your clients’ outside counsel guidelines and make sure...
read more“Slow Down,” And Other Useful Presentation Strategies For Nonnative English Speakers
Communicating in a second language can be challenging, writes Deborah Grayson Riegel in 3 Tips for Presenting in English When You’re Not a Native Speaker. Enough to cause nonnative English-speaking leaders to shy away from important presentations in front of peers,...
read moreGood Communication Makes People Want To Work With You
The way you communicate can make people want to work with you - or push you away - writes Judith Humphrey in These 5 Speaking Habits Make People Want To Collaborate With You. That's why you need to use collaborative language when you speak: First-person statements...
read moreAre You Chasing Opportunistic Opportunities? You Should Be…
We've said it many times before: a clear and focused business development strategy is critical to your success. That doesn't mean, however, that you can afford to ignore the opportunistic, writes Sally Schmidt in Riding a Wave of Business. Sometimes you need to jump...
read moreEnrich Relationships & Build Trust Through Communication
Each time you communicate with a client or prospect is an opportunity to build trust, writes Danielle Flagg in Client Communications Checklist for Law Firms. Don't squander those opportunities. Whatever a prospect’s reason for seeking your services, chances are it’s a...
read moreNine Ways Law Firms Undermine Their Branding Efforts
Strong brands are not a myth, say the folks at Right Hat in Want a Strong Law Firm Brand? These Nine Attitudes Can Cripple Your Efforts. But attitude and approach can undermine your branding efforts: Over and over we’ve seen one vocal lawyer jettison an entire brand...
read moreGet To The Point, And Other Important Writing Advice
The easiest decision a reader can make is to stop reading, writes Bret Stephens in Tips for Aspiring Op-Ed Writers. That's why every sentence must grab her attention, starting with the very first one. Because the only reason you're writing is to be read: Get to the...
read moreThink Local, Reach Global. The Relevant Content Way…
There's a reason it's called the world wide web, writes Kara McKenna in Online, All Audience Is Local - Here's How to Reach & Engage Yours. And the reach it gives you allows your written work to go wherever your audience sits: on the other side of the globe, or right...
read moreThe CLOC Is Ticking, And It’s Calling For Change
The push for efficiency in the delivery of legal services isn't going away, writes Lindsay Griffths in 3 Reasons Law Firms Should be Paying Attention to CLOC. And CLOC - the Corporate Legal Operations Consortium - is the embodiment of that movement. Now more than...
read more9 11 Tips To Up Your Writing Game (from Recognized Thought Leaders)
JD Supra just published its 2018 Readers’ Choice Awards, recognizing the 240 most-read authors of legal analysis and business commentary out of the 50,000(!) who publish on the site, and once again it’s full of valuable competitive information on what’s important to...
read moreLooking For Content Ideas? Look No Further…
Clients do business with people they know, like, and trust, reminds Allison Shields in How Lawyers Can Develop Content for Law Firm Marketing. And content that adds value - articles, presentations, blog posts, firm newsletters, and the like - provides a solid...
read moreTwitter Is The Competitive Intelligence Superhighway – Jump On
Lawyers who aren't on Twitter are missing out on the "optimal digital newspaper," writes Betsy Munnell in Twitter for the Reluctant Lawyer. And there's a lot to miss: Twitter is a powerful news and data filtering platform for gathering premium information and vital...
read moreTo Create Change, Focus Your Marketing
Unfocused marketing doesn't inspire change, writes Eric Fletcher in How To Build A Marketing Approach That Delivers. Focused marketing does: it creates additional awareness of your firm and generates new business opportunities and causes existing clients to hire you...
read moreClient Stories Are Most Powerful When Your Client Is The Hero
Telling stories about your clients - what they do, what they promise, what they deliver - is one of the most exciting trends in law firm marketing, writes Susan Kostal in Client-Driven Content Is the Year’s Breakout Hit. And it's a savvy way to articulate what your...
read moreLanding New Clients Is Nearly Impossible, Says In-House Lawyer
Trying to get new work? It doesn't really matter what you know or how you market your practice or even who you know, writes Mark Herrmann in Nothing You Can Say Can Cause Me To Retain You. Because for in-house lawyers, the risk of hiring new attorneys far outweighs...
read moreVoicemail Messages, and Other Law Firm Branding
Branding your law firm is more than executing on thoughtfully planned and carefully orchestrated initiatives (think content marketing, website copy, mission statements, advertising campaigns, and the like), writes The Mad Clientist Michael Rynowecer in 7 Unintended...
read moreProcess Makes Perfect: What Your Content Strategy Should Look Like
Kicking off a new writing initiative? Start tracking the return on your investment from the start, says Adrian Lurssen in 7 Basic Performance Indicators to Make Your Firm's Content Efforts More Strategic. He recommends a strategic process built on concrete benchmarks,...
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