by Lance Godard | Jan 11, 2019 | Planning & Strategy
Lawyers who win more pitches, develop better and strong relationships with clients and prospects, who make it rain while their peers worry about drought, writes Eric Fletcher in If It Isn’t A Top Priority, Don’t Lose Much Sleep Over Business Development,...
by Lance Godard | Jul 3, 2018 | Planning & Strategy
If your marketing isn’t creating change, writes Eric Fletcher in Four Cornerstones of Effective Marketing, it’s not working. If it’s not sparking some type of action – the transformation of targets into a clients, additional work for existing...
by Lance Godard | Jun 29, 2018 | Planning & Strategy
It’s time to move away from marketing strategies based on subjective observations, writes Melanie Trudeau in Using Predictive Analytics to Inform Law Firm Marketing Programs. That’s because relying on non-scientific input from stakeholder and clients...
by Lance Godard | Jun 5, 2018 | Planning & Strategy
There may be plenty of reasons that explain why law firms do a poor job of cross-selling, writes Eric Fletcher in Why Don’t We Cross Sell More Effectively? And why the issues preventing a concerted and strategic effort may be very hard to overcome. But at the end of...
by Lance Godard | May 22, 2018 | Planning & Strategy
Redoing a law firm website is rarely quick and easy, writes Jay Harrington in 5 Laws That Can Make Or Break Your Law Firm’s Website Project (And How to Deal With Them). Firms tend to spend more time on trivial details than on how to differentiate the firm or...
by Lance Godard | May 4, 2018 | Planning & Strategy
Turns out that what happens in Vegas shouldn’t stay in Vegas, writes Debra Baker in CLOC – Don’t Let What Happens in Vegas Stay There. Because the Corporate Legal Operations Consortium, which recently held its CLOC Institute in Las Vegas, is driving...
Recent Comments