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Make Business Development A Priority. Or Just Go Home…

by Lance Godard | Jan 11, 2019 | Planning & Strategy

Lawyers who win more pitches, develop better and strong relationships with clients and prospects, who make it rain while their peers worry about drought, writes Eric Fletcher in If It Isn’t A Top Priority, Don’t Lose Much Sleep Over Business Development,...

Marketing Should Generate Action And Change

by Lance Godard | Jul 3, 2018 | Planning & Strategy

If your marketing isn’t creating change, writes Eric Fletcher in Four Cornerstones of Effective Marketing, it’s not working. If it’s not sparking some type of action – the transformation of targets into a clients, additional work for existing...

Base Your Marketing Strategy On Facts, Not Fiction

by Lance Godard | Jun 29, 2018 | Planning & Strategy

It’s time to move away from marketing strategies based on subjective observations, writes Melanie Trudeau in Using Predictive Analytics to Inform Law Firm Marketing Programs. That’s because relying on non-scientific input from stakeholder and clients...

What If Cross-Selling Could Be More Effective?

by Lance Godard | Jun 5, 2018 | Planning & Strategy

There may be plenty of reasons that explain why law firms do a poor job of cross-selling, writes Eric Fletcher in Why Don’t We Cross Sell More Effectively? And why the issues preventing a concerted and strategic effort may be very hard to overcome. But at the end of...

Law Firm Website Redesign: How To Overcome 5 Challenges That Can Trip You Up

by Lance Godard | May 22, 2018 | Planning & Strategy

Redoing a law firm website is rarely quick and easy, writes Jay Harrington in 5 Laws That Can Make Or Break Your Law Firm’s Website Project (And How to Deal With Them). Firms tend to spend more time on trivial details than on how to differentiate the firm or...

CLOC Is Leading The Way To A Better Legal Profession

by Lance Godard | May 4, 2018 | Planning & Strategy

Turns out that what happens in Vegas shouldn’t stay in Vegas, writes Debra Baker in CLOC – Don’t Let What Happens in Vegas Stay There. Because the Corporate Legal Operations Consortium, which recently held its CLOC Institute in Las Vegas, is driving...
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