by Lance Godard | Jan 13, 2012 | Planning & Strategy
Julian Summerhayes’ “A Good Old Fashioned S.W.O.T. Analysis” on his blog Brand You. Written as a guide for lawyers and firms that are considering branching out into new practice areas, Summerhayes’ post is a useful reminder of the planning and analysis that goes into...
by Lance Godard | Jan 9, 2012 | Planning & Strategy
Steven Harper’s “Another Day, Another Law Firm Merger” from his blog, The Belly of the Beast. This post is a few months old, but that doesn’t take anything away from Harper’s analysis of the challenges facing large law firms that combine to become, well, larger. And...
by Lance Godard | Jan 3, 2012 | Planning & Strategy
Mark Herrmann’s “Inside Straight: Building A Practice — A Case Study” at Above the Law. In the nearly six months that has passed since my last post, I’ve read a lot of blog posts, articles, and other resources, many of which will show up on these pages in the days and...
by Lance Godard | Jul 18, 2011 | Planning & Strategy
Merrilyn Astin Tarlton’s “Six Steps to Single-Minded Marketing” on the Attorney at Work blog. If you’re not reading Attorney at Work every day, you should be. Because their “one really good idea every day” is almost without fail...
by Lance Godard | Jul 15, 2011 | Planning & Strategy
Eric Fletcher’s “The Quest For A Silver Bullet” on his eponymous Eric Fletcher Blog. Looking for a silver bullet? Yeah, you and every other cowboy who rode into this crowded legal services marketplace. But the truth is that silver bullets don’t...
by Lance Godard | Jun 29, 2011 | Planning & Strategy
Julian Summerhayes’ “Why Law Firm Marketing Is E-A-S-Y” on his blog at JulianSummerhayes.com. I’m not sure that I completely agree with Summerhayes when he declares that law firm marketing is easy. But I get it. Because he doesn’t mean...
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