by Lance Godard | Mar 1, 2018 | Planning & Strategy
90% of the companies he talks to, writes Jim Durham in The Importance of Understanding Your Client’s Business, tell him that they like working with lawyers who know their business. Not those who know the law better than their peers, not those who invite them to...
by Lance Godard | Feb 28, 2018 | Content & Communications
Cookie cutter attorney biographies just don’t cut it for marketing your practice, writes Nancy Slome in Six Great Attorney Bios You Wish Were From Your Firm: It’s all about compelling content, sharp layouts and contemporary photography, and meaningful insight...
by Lance Godard | Feb 27, 2018 | Content & Communications
The big picture goals of your content strategy should be discovery and habit, writes Adrian Lurssen in Are You Planning For These Two Key Objectives In Your Firm’s Content Strategy? That’s because, to be effective, your plan must be built around making...
by Lance Godard | Feb 26, 2018 | Content & Communications
Content is critical in Requests for Proposals, writes Vanessa Schaefer in Winning RFPs: 10 Tips for Better Proposal Design, but presentation also plays a crucial role in the success of your response. And if you follow her ten recommendations, yours will stand out from...
by Lance Godard | Feb 23, 2018 | Advice
The role of today’s General Counsel is evolving, and more challenging than ever before, writes Steven Walker in Six things modern GCs really want from their law firms. That creates room for nimble and innovative lawyers to step up their client service and help...
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