by Lance Godard | Aug 9, 2018 | Content & Communications
Content is critical to any marketing strategy, writes John Hall in What Successful Brands Do Differently With Their Content, but merely creating it isn’t enough. To be successful, you have to do more than write blog posts and upload them to your website. You...
by Lance Godard | Aug 6, 2018 | Content & Communications
If you publish written thought leadership – articles, blog posts, and the like – you need to study your reader analytics regularly, writes Paul Ryplewski in 9 Ways Your Firm’s Authors Can Find BD Opportunities In Their Analytics. That’s because...
by Lance Godard | Aug 2, 2018 | Content & Communications
The most meaningful way to measure the value of your services to the clients you represent, suggests Jordan Furlong in A Simple Measurement of Client Value, is to ask them what they think. That’s why he proposes sending a “Client Value Survey” at the...
by Lance Godard | Jul 2, 2018 | Content & Communications
Nat Slavin talks to a lot of clients. He’s learned that the top-of-mind concerns of General Counsels and other decision-makers are similar across industries and company size. He’s learned that their worries don’t change significantly over time. Most...
by Lance Godard | Jun 27, 2018 | Content & Communications
Without a good headline, writes Amanda Clark in 8 terrific tips for writing clear, compelling headlines, even the best content – well-written, on-point, practical, and highly relevant to your audience – might never be read. That’s why you need titles...
by Lance Godard | May 29, 2018 | Content & Communications
Following up is critical to successful marketing and business development, writes Sally Schmidt in Follow Up to Increase Your Chances of Getting Business. Meaningful relationships take time and multiple contacts, especially when “top of mind” only lasts...
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