by Lance Godard | May 7, 2018 | Content & Communications
Networking is critical to success, writes Sujan Patel in How to Connect With Just About Anyone. But developing relationships with the people who will help you succeed doesn’t happen overnight. It takes time and intent. Most importantly, it takes a first step....
by Lance Godard | Apr 30, 2018 | Content & Communications
Rapidly evolving technology has led many law firms to think that marketing tools and methods hold the key to reaching their target audience, writes Jay Harrington in In a World of Tools and Technology, Story Remains the Great Equalizer in Law Firm Marketing. Because...
by Lance Godard | Apr 24, 2018 | Content & Communications
If your marketing doesn’t involve direct contact with the people in a position to give you work, you’re wasting your time and the firm’s money, writes Bruce Stachenfeld in How To Improve Your Horrendous Law Firm Marketing Efforts. That’s...
by Lance Godard | Apr 20, 2018 | Content & Communications
Detailed lists are an ineffective way to communicate ideas in business presentations, writes Leslie Belknap in Why Bullet Points Kill Presentations: “[B]ullet point lists kill presentations because your audience will struggle to pay attention to your lists,...
by Lance Godard | Apr 17, 2018 | Content & Communications
There’s good news for lawyers who hate marketing, writes Chans Weber in Three Marketing Best Practices for Lawyers Who Hate Marketing: by doing the things that successful attorneys do, they can relieve the anxiety that marketing triggers. And better sell their...
by Lance Godard | Apr 16, 2018 | Content & Communications
Disney is so successful, writes Lindsay Griffiths in Connection Brings People Back – Business Development Lessons from Disney, because the connections they’ve created with their customers motivate those people to tell their own stories of the Disney experience....
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