by Lance Godard | Feb 27, 2018 | Content & Communications
The big picture goals of your content strategy should be discovery and habit, writes Adrian Lurssen in Are You Planning For These Two Key Objectives In Your Firm’s Content Strategy? That’s because, to be effective, your plan must be built around making...
by Lance Godard | Feb 26, 2018 | Content & Communications
Content is critical in Requests for Proposals, writes Vanessa Schaefer in Winning RFPs: 10 Tips for Better Proposal Design, but presentation also plays a crucial role in the success of your response. And if you follow her ten recommendations, yours will stand out from...
by Lance Godard | Feb 22, 2018 | Content & Communications
An important part of writing for your clients, writes Laurie Cunningham in It’s okay to be human – the power of tone, is giving advice in a way that connects you to your reader. Like a insider’s “here’s what I would do” delivered in a...
by Lance Godard | Feb 19, 2018 | Content & Communications
Sloppy service and sub-par legal work are driving clients crazy, writes Michael Rynowecer in Shoddy Law Firm Work Doubles. But most firms don’t even know, because they aren’t soliciting regular feedback from their clients. And that’s costing them...
by Lance Godard | Feb 14, 2018 | Content & Communications
There’s a direct relationship between the amount of time you spend networking and the amount of business your efforts can generate, writes Mike O’Horo in To generate referrals from networking, how much time must you spend? But for most lawyers, any time is...
by Lance Godard | Feb 12, 2018 | Content & Communications
“Go big or go home” might be a good way to approach your business, but it’s not going to get you very far when you’re telling stories, writes Alison Davis in The Surprising Way to Be More Effective at Storytelling. Instead, if you’re...
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