by Lance Godard | Aug 2, 2018 | Content & Communications
The most meaningful way to measure the value of your services to the clients you represent, suggests Jordan Furlong in A Simple Measurement of Client Value, is to ask them what they think. That’s why he proposes sending a “Client Value Survey” at the...
by Lance Godard | Aug 1, 2018 | Advice
Improving the client experience – how you interact with them, how you communicate with them, how you deliver your services – writes Sally Schmidt in Service Delivery Takes Center Stage, might be the single best way to market your practice. That’s...
by Lance Godard | Jul 23, 2018 | Advice
Your clients aren’t thinking about vacations and the beach right now, writes Michael Rynowecer in 7 Questions to Ask Every Client Before August 15. They’re thinking about next year’s budget. They’re thinking about end-of-year results....
by Lance Godard | Jul 3, 2018 | Planning & Strategy
If your marketing isn’t creating change, writes Eric Fletcher in Four Cornerstones of Effective Marketing, it’s not working. If it’s not sparking some type of action – the transformation of targets into a clients, additional work for existing...
by Lance Godard | Jul 2, 2018 | Content & Communications
Nat Slavin talks to a lot of clients. He’s learned that the top-of-mind concerns of General Counsels and other decision-makers are similar across industries and company size. He’s learned that their worries don’t change significantly over time. Most...
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