Are You Reading These Posts?
Life’s short. You’re busy. I sort through countless law marketing and business development blogs every day to find the post that will help you market your practice, plan for the future, stay ahead of trends, increase your value to clients, and more. So you don’t have to. Are you reading these posts?
Use Slow Days To Step Up Your Marketing Game
Marketing isn't something to do only when there's nothing else on your plate, of course. But days when the workload is light give you a great opportunity to get ahead on some small marketing tasks, writes Cari Twitchell in 20 Legal Marketing Ideas for Slow Days. Like...
read moreMake Business Development A Priority. Or Just Go Home…
Lawyers who win more pitches, develop better and strong relationships with clients and prospects, who make it rain while their peers worry about drought, writes Eric Fletcher in If It Isn't A Top Priority, Don't Lose Much Sleep Over Business Development, are those who...
read moreContent Builds Trust – So Don’t Wait For Readers To Discover Your Work
Content is critical to any marketing strategy, writes John Hall in What Successful Brands Do Differently With Their Content, but merely creating it isn't enough. To be successful, you have to do more than write blog posts and upload them to your website. You have to...
read moreClient Recommendations Generate New Business – Are They Giving Your Name?
Only one in three clients recommends their primary law firm, writes Michael Rynowecer in 93% of Clients Recommend a Law Firm—It’s Probably Not You. And that's a problem for firms not on the list: Peer-to-peer recommendations are the single most powerful source of new...
read moreHere’s How Reader Analytics Tell You If Your Content Strategy Is Working
If you publish written thought leadership - articles, blog posts, and the like - you need to study your reader analytics regularly, writes Paul Ryplewski in 9 Ways Your Firm's Authors Can Find BD Opportunities In Their Analytics. That's because the data tells you how...
read moreSurvey Says: Value Is In The Eye Of The Client…
The most meaningful way to measure the value of your services to the clients you represent, suggests Jordan Furlong in A Simple Measurement of Client Value, is to ask them what they think. That's why he proposes sending a "Client Value Survey" at the completion of...
read moreStellar Service Delivery Is The Key To Happy Clients
Improving the client experience - how you interact with them, how you communicate with them, how you deliver your services - writes Sally Schmidt in Service Delivery Takes Center Stage, might be the single best way to market your practice. That's because service...
read moreHelp Your Clients Budget For Next Year With These Seven Questions
Your clients aren't thinking about vacations and the beach right now, writes Michael Rynowecer in 7 Questions to Ask Every Client Before August 15. They're thinking about next year's budget. They're thinking about end-of-year results. They're thinking about how they...
read moreMarketing Should Generate Action And Change
If your marketing isn't creating change, writes Eric Fletcher in Four Cornerstones of Effective Marketing, it's not working. If it's not sparking some type of action - the transformation of targets into a clients, additional work for existing clients, a greater...
read moreGood Communication Makes Happy Clients
Nat Slavin talks to a lot of clients. He's learned that the top-of-mind concerns of General Counsels and other decision-makers are similar across industries and company size. He's learned that their worries don't change significantly over time. Most importantly he's...
read moreBase Your Marketing Strategy On Facts, Not Fiction
It's time to move away from marketing strategies based on subjective observations, writes Melanie Trudeau in Using Predictive Analytics to Inform Law Firm Marketing Programs. That's because relying on non-scientific input from stakeholder and clients - what the...
read moreCompelling Headlines Are Critical. These Tips Will Help
Without a good headline, writes Amanda Clark in 8 terrific tips for writing clear, compelling headlines, even the best content - well-written, on-point, practical, and highly relevant to your audience - might never be read. That's why you need titles that speak...
read moreFirm Retreats Promise Fun in the Sun, But Don’t Forget to Network
At most firms, the antidote for silos and siloed thinking is the offsite retreat - partners' meetings, lawyers' meetings, practice group meetings, and more. But those events only succeed at breaking down walls, writes Sally Schmidt in Making Firm Meetings and Retreats...
read moreDo More Client Development – And Other Legal Marketing Trends to Adopt
The best opportunity for growing your practice - and your revenue - lies in getting more work from existing clients, writes Michael Rynowecer in The Most Underrated Trends in Legal Marketing: The single biggest underrated trend in legal marketing today is client...
read moreClient Service – It’s The Little Things That Count
Tracking developments at the macro level is necessary to understand the legal universe, writes Sanju Kripalani in Managing the Micro in Client Service. In-house lawyers are talking about the evolution of the billable hour, the role of artificial intelligence in the...
read moreWhat If Cross-Selling Could Be More Effective?
There may be plenty of reasons that explain why law firms do a poor job of cross-selling, writes Eric Fletcher in Why Don’t We Cross Sell More Effectively? And why the issues preventing a concerted and strategic effort may be very hard to overcome. But at the end of...
read moreHate To Mingle? This Post Is For You
If you don't like networking, you're not alone, writes Bull Garlington in The Secret Science of Mingling. That doesn't mean you're excused from it though. On the contrary: it means you probably have to work harder to be successful at small talk. But there's good news:...
read moreMeasure These Metrics To Improve Your BD Success
For most lawyers, writes David Ackert in 5 Metrics that Measure Success, business development activity is ad hoc: When our schedule lightens up, we do some networking. When things get busy, business development grinds to a halt. What's the ROI for all the lunches and...
read moreWant More Business? Do More Follow Up…
Following up is critical to successful marketing and business development, writes Sally Schmidt in Follow Up to Increase Your Chances of Getting Business. Meaningful relationships take time and multiple contacts, especially when "top of mind" only lasts for about...
read moreFocus Your Online Efforts to Maximize Their Value
Strong digital branding is essential for raising awareness and attracting new clients, writes Julie Holton in Immediately Improve Your Digital Branding by Doing These 3 Things. And her three practical suggestions will help you bring focus, quality, and value to your...
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