Are You Reading These Posts?

Life’s short. You’re busy. I sort through countless law marketing and business development blogs every day to find the post that will help you market your practice, plan for the future, stay ahead of trends, increase your value to clients, and more. So you don’t have to. Are you reading these posts?

Turns Out Clients Do Hire Law Firms After All…

Yes, it's true that clients tend to hire lawyers more than they hire law firms, writes Mike White in Individual Lawyers Attract New Clients, But So Can Law Firms. That doesn't mean, however, that firms can't establish a brand and a reputation that lead to the...

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Let Natural Strengths Drive Your BD

Business development is a lot of work, writes Toni Wells in For Business Development, Do What Comes Naturally. And there's no reason to make it harder by forcing yourself to do things you don't like: You owe it to yourself — and the people you are trying to target —...

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In Networking, It’s The Little Things That Count

Yes, networking seems hard, writes Lindsay Griffiths in 5 Tips to Build Relationships TODAY, but it doesn't have to be that way: Often, we can think of networking and relationship building as an arduous task, but really, it’s a series of smaller actions that we take...

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These Bad Habits Are Limiting Your Marketing Success

Nobody wants to be a quitter. But breaking some of your bad habits will bring you law marketing success, writes Stephen Fairley in Stop Doing These 5 Things That Limit Your Law Firm Marketing Success. And he's right: When it comes to law firm marketing, one of my...

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“Hope” Is Not An Executable Strategy

Maybe your strategy is failing because you don't have anything worth executing, suggests Freek Vermeulen in Many Strategies Fail Because They’re Not Actually Strategies. Or maybe it's because your strategy isn't really a strategy at all, but rather an objective you...

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Is Your Social Media Authentic?

To be effective on social media, writes Alan Singles in Does Your Law Firm Social Media Strategy Put Humans First?, law firms need to be authentic. They need to be human:To be real, social has to be run by people who will read and react to comments and concerns being...

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Gain Trust With A Positive First Impression

There's no avoiding it: people make snap judgments about your trustworthiness as soon as they meet you, writes Sue Shellenbarger in The Mistakes You Make in a Meeting’s First Milliseconds. And that could cost you. But it doesn't have to be that way.  With a little...

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True Thought Leaders Lead First and Think Second

Publishing your ideas doesn't make you a thought leader, writes Justin Gray in Here's the Real Way to Define Thought Leadership. It Comes Down to 3 Things. In fact, positioning yourself as a thought leader when you're not merely creates noise and makes it harder for...

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What’s Your Client Experience?

Client experience isn't client service or client feedback or key account management or even client relationship management, write Lee Grunnell and Jerry Angrave in Five star: The silk & steel of client experience for professional firms. In fact, it isn't a "thing" at...

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Networking Without a Net

A robust network is a key element of success, writes Dorie Clark in How to Make the Right Connections When You Don’t Already Have an “In.” So how do you start? More to the point, how do you create a meaningful network when the people you know don't have the...

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It’s The Connections You Make For Others That Add Value

Could your clients benefit from connections you offer, asks Thames Schoenvogel in Connect Your Clients in 2018? Because that's the key to meeting their needs:... helping to foster those connections is yet another way to strengthen client relationships and become an...

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Networking 101 or, You’re Doing It Wrong

There's a right way and a wrong way to network, says Mike Steib, CEO of XO Group. And you're probably doing it wrong... In Don't Just Network — Build Your 'Meaningful Network' to Maximize Your Impact, Steib gives a detailed look at the right way. It's chock full of...

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What’s Your Client Data Telling You?

Customer data, write Brad Brown, Kumar Kanagasabai, Prashant Pant, and Gonçalo Serpa Pinto in "Capturing value from your customer data," is strategic. It gives companies (they're not talking about law firms, but the same principles apply) a competitive...

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No News Is Good News? Not For Your Clients…

Keeping your clients in the dark, writes Lindsay Griffiths in No News is Not Always Good News for Business Relationships, is a bad way to do business:Where you might be assuming that “no news is good news,” your client or other business relationship may be left...

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